Retail Observer

RETAILOBSERVER.COM MARCH 2018 22 introduced a new 30" freezer column, as well as dynamic joining kits that seamlessly unite multiple 30" columns for the ultimate performance and design in residential kitchens. Influential interior designer and True's Brand Ambassador Vanessa Deleon brought these products to life in an eye-catching cobalt blue and gold kitchen. The stunning vignette included a 48" refrigerator and 30" glass door refrigerator rendered in True's rich cobalt blue finish and paired with gold hardware. Flanking the main kitchen island was a wall of 30" wine columns in a mixed metal combination of stainless steel finish with gold hardware. The booth also featured a 60" joining kit, which unites a 30" freezer column and 30" glass door refrigerator under one elegant matte black and copper facade, and a 90" joining kit, which combines three stainless steel 30" columns for a grand-scale wow factor. The comprehensive array of offerings also included multiple undercounter units suitable for both indoor and outdoor applications. "Since 1945, True has been a pioneer in American-made, sustainable refrigeration. True Residential is pleased to continue this tradition of technological innovation and cutting-edge design for the home," says True's Director of Sales and Marketing Steve Proctor. "The growing Build Your True collection and new joining kits give homeowners even more freedom to create kitchens that look the way they want and, most importantly, reflect the way they live. These new introductions exemplify the quality, performance, size and style for which True Residential is known." The full range of refrigeration products from True Residential on view at KBIS included: • Build Your True New to the market are the additions of a trendsetting cobalt blue and matte white finishes, and stunning gold and pewter hardware that offer residential customers unparalleled style. Existing finishes include stainless steel, antique white, matte black, and gloss black and the timeless hardware options include stainless steel, copper, brass, and chrome. With a total of six different finish colors and six hardware options, True now offers thirty-six unique color combinations that allow designers and homeowners to bring a level of sophisticated elegance previously unattainable in residential refrigeration. • Joining Kits A transformative tool for total unit customization, True Residential's new 60" and 90" joining kits unite any two or three 30" columns under a striking facade, giving the appearance of one singular, sleek system. joining kits are available in any combination of Build Your True finishes and hardware. The 30" column collection includes a refrigerator columns, freezer columns, and a wine column. • 30" Freezer Column Commercially inspired, the 30" freezer column is composed of antibacterial, easy-to-clean stainless steel and also integrates a 120° stay-open door and ergonomically designed, tubular handle. Its impeccably crafted hinges pass True's rigorous one million door opening test. Perfect for large families and regular hosts, it offers 15.1 cu ft of freezer space and is the most flexible, functional, and unique True freezer to date. • 48" Full Size Refrigerator True's largest residential refrigerator to date, the 48" full size refrigerator features industry exclusive, 300-series stainless steel interior and exterior, and 29.4 cubic feet of interior space. Beautifully crafted solid stainless steel doors with 120° stay-open feature and ergonomically designed, robust tubular handles and hinges that pass True's rigorous one million door opening test. Balanced, forced-air refrigeration system enables proper airflow and even temperature throughout to keep food fresh. Call 888-616-8783 or visit true-residential.com for more information about True ® Refrigeration. FROM OVERLOOKED TO OUTSTANDING: MONOGRAM ® GAS COOKTOPS BRING MORE BEAUTY, MORE TECHNOLOGY AND MORE POWER TO THE KITCHEN The gas cooktop generally goes unnoticed in the kitchen—that is, until now. On a mission to Elevate Everything™, Monogram ® has taken this often-overlooked kitchen appliance and turned it into a focal point and a source of pride with finely crafted materials, innovative technology and the power to boil fast and simmer ultra-low. I N D U S T R Y [ N E W S ]

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