RETAILOBSERVER.COM MARCH 2018
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A S S O C I A T I O N N E W S
T H E A S S O C I AT I O N H A S S TA R T E D T H E
N E W Y E A R W I T H A C H A N G E I N T H E
C - S U I T E . T H E N K B A H A S P R O M OT E D
S U Z I E W I L L I F O R D TO E X E C U T I V E V I C E
P R E S I D E N T O F I N D U S T R Y R E L AT I O N S
A N D C H I E F S T R AT E GY O F F I C E R .
T
he appointment was effective January 1, 2018, and Williford
continues to report to Bill Darcy, chief executive officer.
"We are proud to recognize Suzie in her expanded role,"
Darcy said. "This consummate professional brings her
outstanding experience to the organization, as we execute our
strategic plan, grow the association and continue to fine-tune
our operations and technology focus, with service to our
membership always our number-one priority."
In this expanded role, Williford is responsible for directing
the activities of KBIS, which is owned by the NKBA;
Conferences & Events; Governance; Board & Chapter
Leadership; Government Relations, and Sales and Marketing.
Williford joined the NKBA staff in September 2012 as
director of business development & member relations. She
was promoted to director of industry relations in July 2015, and
to vice president of industry relations in September 2016.
Before joining the association, Williford served as vice
president of sales for two kitchen and bath retailers, recording
$75 million in annual sales under her leadership. In that role,
she directed a staff of 70 sales representatives and three
district managers and was integral in defining the strategy to
identify and approach new business opportunities.
Williford has more than 30 years of business development
experience, 10 years of service on the NKBA Board of Directors,
including her role as the 2009 National NKBA president, as
well as extensive contacts in the kitchen and bath industry and
throughout the association's membership.
SUZY WILLIFORD
PROMOTED AT NKBA
Williford named executive vice president of
industry relations and chief strategy officer.
S U Z I E W I L I F O R D
RO
