RETAILOBSERVER.COM APRIL 2018
4
Eliana Barriga
eliana@retailobserver.com
Just do the best you can!
O
n my recent flight to Philly, the airport was closed due to bad
weather. I had an important engagement to attend early the next
morning and missing it was not an option. Southwest did their best and
flew us into Baltimore as an alternative, and in those moments, it takes
everything you've got to keep cool and level-headed under pressure.
This situation (and the recent March Madness) brought to mind the wisdom
of John Wooden, the former head coach at the University of California at Los
Angeles.
In an article by Craig Impelman (Coach's grandson-in-law, motivational
speaker and the author of Wooden's Wisdom; TheWoodenEffect.com)
speaking about adversity, he writes, "In Coach Wooden's early life, his father
set an example that had a very significant impact on him. He created a set of
rules that he bestowed upon his sons: Don't whine, don't complain, and don't
make excuses. Just do the best you can. Nobody can do more than that.
Coach devised and collected a number of maxims regarding the best way
to respond to difficult situations. They are great triggers that you can use with
yourself, your staff and your team to rekindle a positive attitude when the going
gets tough.
• Bad times can make you bitter or better.
• Never make excuses. Your friends won't need them and your foes won't
believe them.
• Things usually turn out the best for people who make the best out of the way
things turn out.
Coach Wooden said, "Complaining, whining and making excuses just keep
you out of the present. By handling yourself in such a way through difficult
situations, you will not only find your own outlook improving, but you will likely
inspire those around you, too."
Who we are personally shows up in our business affairs everyday. Take the
time to respond better to difficult situations by rekindling a positive attitude. Live
your life to the fullest right here and now, and remember...
DON'T WHINE,
DON'T COMPLAIN,
DON'T MAKE
EXCUSES
Elle's View As I See It
APRIL 2018, VOLUME 29, ISSUE 4
CELEBRATING OUR 29
TH
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
RANDY CARNEY
JARED GUINN
TONI GUINN
JOE HIGGINS
JD MOSS
JEFF ROSE
DENNIS SHIELDS
JOHN TSCHOHL
E LLY VALAS
LIBBY WAGNER
JOHN WHITE
DOUG WREDE
DEADLINE FOR JUNE 2018 ISSUE:
MAY 1, 2018
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