Issue link: https://www.e-digitaleditions.com/i/964617
48 FEDA News & Views OPERATIONS Leverage your Knowing Once you understand your customer awareness, you must then develop systems to better support and optimize the high- priority, high-profi tability customers. Customers, dealers, and suppliers working together discover value. It doesn't exist 'out there' needing to be found. Its discovery comes from identifying and focusing on critical success factors that are understood by all parties and continually at the front of all transactions. It's Not the Answers, It's the Questions e questions that you as a manager or owner continually ask your sales, operations and internal support team determine the direction of your organization. What questions are you asking? What measurement systems are you continually upgrading? What contributes to the highest yield in your systems? What constitutes value in your best customers' minds? e more complicated a process, the greater infl uence a dealer can have over it. Trying to simplify a complicated channel might be the wrong tack to take. Maybe then we should become more aware of the futurity of the decisions we make today. It's really a very simple business; it's just extremely diffi cult to do. ■ Please contact Kevin Brink – kbrink@retransfreight.com or 1-800-426-8896 Ext. 390 to develop your customized program RETRANS FREIGHT HAS MORE OF AN IMPACT ON YOUR BUSINESS THAN ANY COMPETITIVE SOLUTION Committed Pricing without a contract to sign Transparency through a consultative approach Faster implementation Eliminate hassles to improve productivity Control freight costs Audit and freight bill administration Specialized services Multi-department efficiencies Scalable, Efficient, Integrated EDI and XML interface E-commerce integrations Vendor routing controls Customized reporting ONE DISRUPTIVE READ The term hacking may be off-putting, particularly in the current age of credit-card fraud and identity theft, but author Josh Linkner has put his own spin on it, redefi ning it as "the act of solving complex problems in unorthodox ways." In his latest book, "Hacking Innovation," the best- selling author reveals the Five Core Mindsets and 10 Primary Tactics of hackers as the new model for complex problem solving, innovation, and growth. What if hacking approaches could be redirected for productive means? How can you harness the positive attributes of hacking to drive meaningful outcomes in your companies, careers, and communities?