January/February 2018 17
If you wait for customers to tell you that you need to do something, you're too
late. Good business leaders should be half a step ahead of what customers
want... .That's what innovation's about.
-Businessman Stuart Rose
"OUR VISION FOR SUPERSTORES IS CREATING CUSTOMER EXPERIENCES," SAYS ERIC BOELTER. "THIS IS NOT A TYPICAL CASH-AND-
CARRY STORE; IT'S A PLACE TO SEE, FEEL, COMPARE AND LEARN. WE WANT OUR CUSTOMERS TO LEAVE MORE INFORMED THAN
WHEN THEY ENTERED AND THINKING, 'WOW—BOELTER KNOWS MY BUSINESS.'"
A NUMBER OF THIRD-PARTY EVENTS HAVE BEEN BOOKED FOR
BOELTER'S EVENT CENTER, INCLUDING A CUVEE CLASS.
BEING LOCATED ACROSS THE STREET FROM RESTAURANT
DEPOT HAS ITS ADVANTAGES. "IT'S DEFINITELY HELPED WITH
FOOT TRAFFIC," SAYS ERIC CHAPLICK.
