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Text by Amy Dardis
BACK TO BUSINESS
More doesn't always mean better.
Transparency In Digital Advertising
...And Why Impressions Don't Really Matter
It 's easy to fal l into the trap of more. But it 's impor tant
to ask yourselves w hat i s it that you're actual ly af ter?
W hat are you tr y ing to accompli sh w ith your marketing ?
In today 's dig ital world there are so many marketing
options and no end to the amount of people tr y ing to sel l
you something. One of the more common sel ling tactics
dig ital adver ti sers li ke to use i s to promi se you they ' l l
get your ad a cer tain amount of "impressions".
An impression just means it was di splayed. It doesn't
mean people actual ly saw it or reg i stered it in their brain
or engaged w ith it in any way. It al so doesn't mean that the
impressions lead to tang ible results in your business...