Price proves a highly effective advocate.
"As horse farmers we have not done a
good job in reaching out our hand to the
city, in engaging people, in helping them
learn about the industry," he says. "It's easy
for people to see a headline horse sold for
$2 million at Keeneland and think of the in-
dustry as being in this frothy place. Where-
as it's actually filled with people working
really hard every day, trying to make a liv-
ing. We haven't been telling that story.
"On a national basis, we have to find ways
for the horse to mean more than just a num-
ber running in a circle, to bet on. As breed-
ers, we always thought it was the racetrack
that gave that engagement. But it's hard to
fall in love with the horses when you only
see them such a limited time. Whereas here
in Kentucky we have the whole story of the
horse, the whole cycle."
The local horsemen were fortunate, then,
to find an exemplary template on their very
