RETAILOBSERVER.COM JUNE 2018
16
JENNAIR DELIVERS AESTHETIC EDGE
IN COVETED INDUSTRY-EXCLUSIVE
KITCHEN OFFERINGS
'Cuts' leather columns, 'Smoke and Brass' ranges,
and 'Burlesque' refrigerators deliver exclusive
artistry and bespoke luxury in the kitchen
Rooted in an unwavering commitment to provocative design,
masterful execution and exceptional performance, JennAir today
revealed three offerings that transform appliances into art. The
industry-exclusive Cuts leather column refrigerator and freezer
panels, the Smoke and Brass professional-style range and the
Burlesque columns boldly showcase creative inspiration and skillful
execution for luxury tastemakers seeking a custom aesthetic edge in
the home. These offerings embody the brand's Bound By Nothing™
creative campaign, demonstrating how defiance in design begets
progress.
"Experience is everything, and that is never truer than in the
kitchen," said Dan Clements, global director of JennAir advanced
design. "Today's luxury consumer curates art for their home, which
drove us to push the limits and ask why that couldn't be true of the
kitchen. Our design team is comprised of tastemakers who spend
time closely examining key urban and global fashion trends to create
a palette of the colors and textures our audience craves. Embracing
our ethos, we are pioneering the unexpected — from hues to shapes
to textures — and living unrestricted in the kitchen."
An extension of the JennAir brand's new column refrigerators, the
Cuts leather columns invite consumers and designers to embrace
the highest level of sophisticated customization in kitchen design.
The distressed steel of the custom Smoke and Brass professional-
style range fuels unparalleled artistry in the kitchen with its handmade,
JUNE
I N D U S T RY [ N E W S ]
