RETAILOBSERVER.COM JULY 2018
16
SUPERIORE TARGETS URBAN MARKETS
WITH 24" RANGE LAUNCH
New downsized appliance a direct response to
Architectural Digest Design Show feedback
Downsizing, "smartsizing", shrinking urban spaces and the tiny
home movement has increased the need for small cooking appliances
that still deliver in both performance and style. In this spirit, iconic
Italian brand SUPERIORE shares their 24" gas range, which was
featured in the Almo Premium Appliances at the Architectural Digest
Design Show this March in New York.
Part of the NEXT Collection, the latest stainless steel range with
PANORAMA window offers all the stylish design and premium
functionality of the SUPERIORE brand, in a practical, condensed size.
Directly motivated by feedback from the North American design
community during a past Architectural Digest Design Show, the NEXT
24" range began manufacturing six months later to accommodate
homeowners living in high-rise buildings, small footprint homes and
metropolitan areas in the U.S and Canada.
"During our time in New York City at the AD Design Show, the
resounding message received from both designers and consumers
was a request for small cooking appliances that did not sacrifice style
or performance," said Antonio Di Tommaso, CEO of SUPERIORE.
"Our 24" product portfolio remains in line with the rest of the
SUPERIORE portfolio positioning, promising high quality cooking
results and timeless design, best suited for small spaces."
The 24" cooktop features two 18,000 BTU gas power burners with
simmer capability at 750 BTU, a staple element of SUPERIORE
appliances, as well as one large burner (11,000 BTU) and 1 medium
burner (6,500 BTU). The gas oven offers a 4.4 cu.ft. capacity with two
convection fans.
All SUPERIORE ranges are designed with an exclusive Cool Flow
System, a product feature that generates a flow of cold air from inner
fans, engineered to keep all knobs, handles and exterior surfaces cool
to the touch, without affecting the cooking temperature. The goal is to
JULY
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