RETAILOBSERVER.COM JULY 2018
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rom 31 August to 5 September IFA NEXT, the innovation
platform of IFA, will feature a much greater display area, a
second stage for lectures, discussion rounds, theme days,
workshops, a wider range of topics and an even higher international
attendance. IFA NEXT 2018 will be even more attractive and this
year will feature an extra display section in Hall 26. A second IFA
NEXT Innovation Engine stage will set the scene for a more diverse
program – and for new presentation formats such as technical
workshops and hands-on sessions.
This year, voice recognition and artificial intelligence will be
key topics at IFA NEXT. The House of Smart Living from ZVEI*,
an installation that sets standards for connected living, will
bring this topic closer to visitors: be it the coffee machine,
digital media or energy management, everything reacts to voice
commands, while a background learning process ensures
machines automatically adapt every system to users' needs.
Together with its system partners, Amazon will contribute a
further highlight: audio systems and TVs as well as dishwashers
T R A D E S H O W N E W S
IFA 2018:
IFA NEXT IS SET FOR GROWTH
Larger display area - Wider range of topics - High international attendance
