Chandler-Gilbert Community College

2018-2019 Student Catalog & Handbook

Chandler-Gilbert Community College Course Catalog and Student Handbook for the 2017-2018 year.

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Course Descriptions COURSE DESCRIPTIONS Chandler-Gilbert Community College Catalog & Student Handbook 2018-2019 For the most current information regarding course descriptions, log on to www.maricopa.edu/academic/ccta. 313 in marketing. Topics may include a history of social media, preparation for social marketing, the power of collective influence, and how to engage with social media. Reviews social mediums, social networks, platforms and other marketing tools used to create a social media campaigns. Prerequisites: None. MKT111 / 3 CREDITS / 3 PERIODS APPLIED MARKETING AND SOCIAL NETWORKING Examination of the strategic use of digital and social media marketing platforms and tools for global communication and networking, including analysis of various digital and social media platforms and tools for developing brands, creating professional networks and creating engaging content. Hands-on use of social media platforms and tools to conduct research, develop strategies for creating, integrating, and evaluating social media marketing campaigns, and development of metrics to measure effectiveness. Prerequisites: MKT110. MKT263 / 3 CREDITS / 3 PERIODS ADVERTISING PRINCIPLES Introduces the advertising function within business, including media study, creative strategies, and advertising campaigns. Prerequisites: None. MKT271 suggested, but not required. MKT268 / 3 CREDITS / 3 PERIODS MERCHANDISING Surveys structure and operation of retail organizations. Emphasizes merchandising to include price, location, time promotion and quantity. Prerequisites: None. MKT271 suggested but not required. MKT271 / 3 CREDITS / 3 PERIODS PRINCIPLES OF MARKETING An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None. •••••••••••••••••••••••••••••••••••••••••••••••••• MSP - Mortuary Science MSP101 / 1 CREDIT / 1 PERIOD ORIENTATION TO FUNERAL SERVICE Designed to orient prospective students to funeral service and its history, philosophy, educational requirements, apprenticeship, licensure examination, job descriptions for funeral directors and embalmers, employment outlook. Prerequisites: None. MSP201 / 3 CREDITS / 3 PERIODS HISTORY AND SOCIOLOGY OF FUNERAL SERVICE Survey of history of funeral service from ancient to modern times. Sociological aspects of how various cultures deal with death. Prerequisites: Admission to the Mortuary Science Program.

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