BizEd

MarchApril2013

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technology UCLA Launches Assets Digital AS IPADS and other tablet computers become ubiqui- tous among business students and alumni, more schools are working to offer their existing publications in both print and digital formats. The UCLA Anderson School of Management has taken that one step further: It recently launched an alumni magazine designed exclusively as an interactive iPad application. Assets Digital was developed by the creators of the Fast Company iPad app and uses the Adobe Digital Publishing Suite. It includes real-time Twitter feeds, a calendar of events that updates each time a user returns to the app, and video and animated illustrations. Users can click on elements within the stories to view photo galleries, listen to interviews, or watch related video content. In addition, Assets Digital incorporates an alumni hub screen that includes access to alumni social networks. Assets Digital can be downloaded for free from the App Store on the iPad or at tinyurl.com/assetsdigital. Tablet and mobile-friendly Assets Digital content is also accessible via the school���s microsite at www.anderson.ucla.edu/assets. THE TEPPER SCHOOL of Business at Carnegie Mellon University in Pittsburgh, Pennsylvania, plans to launch a new blended-delivery MBA this fall. The FlexMBA program will combine face-to-face courses, live video courses, online interactions, and online self-paced learning activities to deliver the same content now offered through its full-time and part-time MBA programs. Faculty will deliver the 32-month FlexMBA program to sections of 20 to 30 students, who will complete two courses during seven-week rotations. Each seven-week block will begin and end with three-day ���Access Weekends��� that bring all students and faculty in a course together at one location for lectures, testing, group development and presentations, and career services. The Access Weekends are designed to maintain personal contact with students and ensure they each receive one-on-one attention, says Michael Trick, senior associate dean for education at the Tepper School. ���Access Weekends will be an important channel to provide 64 March/April 2013 BizEd students with direct interaction with faculty, alumni, personal leadership coaches, career services, and each other,��� says Trick. ���Rotating the location of these weekends to different geographic areas also allows us to involve different alumni and industries.��� AR I E L SKE LLEY/G ETTY I MAG ES Blended MBA Comes to Tepper

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