Issue link: http://www.e-digitaleditions.com/i/295251
[ 40 ] HRO TODAY MAGAZINE | APRIL 2014 Learning can be revealed through social, gamified applications. The question is: Are you able to use this data to your advantage? Myriad Applications At Persistent, a leading outsourced software development company based in India, more than 7,500 employees worldwide use eMee's performance management and appraisal system. This platform provides a social gaming environment for 360-degree, continuous assessment and feedback. Since shifting to eMee, the company has saved numerous hours every year by eliminating the end-of- year appraisal. More than half a million data points are captured on employee performance each year, which is used to provide insights on employee capabilities and training requirements. Anupal Banerjee, vice president HR at Viacom 18, has recently deployed eMee and says, "There's a lot of work we are doing to dial up our performance management process further, and we believe that one must have the right tool and platform for effective delivery. For a media and entertainment company like ours, a gamified approach also fits in perfectly with our culture and demographics." A large pharmaceutical company leverages eMee's gamified quiz and assessment platform to deliver security and compliance questionnaires to its lab staff, successfully converting a critical-yet-boring activity into an enjoyable, social "game." With more than 1,000 quizzes taken each month, data that is critical for audit and training of employees is now collected on a very regular basis. The gamification hype cycle is at its peak, but there are lots of exciting examples of successful gamification projects that should convince the fence-sitters. The use of rich gameplay, visualizations, and big data analytics, coupled with some simple ground rules, can help organizations exploit the same core human tendencies and habits that made computer and online games a multi-billion dollar industry. Gamification promises to fundamentally change the way we work, bringing fun and excitement back into the mundane as well as the critical, resulting in business success and benefit to all stakeholders. Siddhesh Bhobe is CEO of gamification platform company eMee in Pune Area, India, and an associate vice president of software company Persistent Systems, also of Pune.