RETAILOBSERVER.COM AUGUST 2014
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"From designers and architects to manufacturers to end users,
NeoCon connects people in a way that no other show can. It was
exciting to see that many of the firms were sending large design teams
once again. We were also pleased with attendee reception to the
show's new initiatives from improved signage and digital navigational
tools, to the re-organization of the 7th and 8th floors," McCullough said.
Keynote sessions were all full-houses as the show's program
resonated with attendees from all commercial markets. Highlights
included design super-star Todd Bracher, cognitive psychologist Scott
Barry Kaufman, world-renowned architect Adrian D. Smith and Tom
Eich, the CTO at IDEO. In addition, the show offered an array of
CEU-accredited seminars for interior designers, architects, LEED
professionals, lighting and healthcare designers. Special events, awards
programs and cocktails rounded out the dynamic experience this year.
Both exhibitors and attendees expressed their satisfaction at this
year's turnout, noting the show's increased size and presence on both
a national and international level:
• Brad Karl, the director of marketing for Norix, a second time exhibitor,
stated, "The show this year has been really encouraging for us,
especially because it lets us reach people outside of our traditional
market. The interest this year is definitely up and engaging, diverse
groups of people have stopped by our booth. It feels like we're gaining
momentum and really getting the trends right." Long-term exhibitors
agreed that the show's growth in recent years has been positive.
• Stephanie Forsythe, the director and designer at Vancouver-based
design studio, Molo, remarked, "We've been exhibiting for five years.
We've had really great interactions with visitors and it's
been a great chance for us to interact with people who haven't seen
our products before. It's really worthwhile for us to be here." Haworth
director of marketing, Raymond Kennedy, echoed her sentiment,
"More than ever, NeoCon was a remarkable platform to demonstrate
where we are taking the company in the coming months, from
partnerships with world renowned design stars like Patricia Urquiola
to international brands like Poltrona Frau, Cassina and Cappellini."
NEOCON 2014 DELIVERING ON ALL FRONTS
E
xcellence
THE SHOW OFFERED AN ARRAY OF
CEU-ACCREDITED SEMINARS FOR
INTERIOR DESIGNERS, ARCHITECTS,
LEED PROFESSIONALS, LIGHTING
AND HEALTHCARE DESIGNERS
