Retail Observer

November 2014

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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NOVEMBER 2014 RETAILOBSERVER.COM 17 HIGHLIGHTS OF THE VICTORIA INCLUDE: • Ultra-rapid 18,000 BTU brass burner for maximum heat distribution • Eight pro-cooking functions, including double European/ true convection features • Molded chrome shelves with smooth and secure telescopic guides • Comes standard with an advanced rotisserie feature • Sparkling, ergonomically-designed knobs that perform with precision • Advanced EverClean technology enables effortless clean up • Available colors: classic cream, stainless steel, gloss black • Generous storage compartment drawer • Pricing: all colors and stainless steel models retail for $5,499 (U.S. pricing) • Matching hood comes standard with three speeds and a triple charcoal filter • Retails for $1,699 Headquartered in Italy, SMEG has been manufacturing top ranges since 1948. Their tireless pursuit of technology and high style continues to this day, as many of their signature appliances are born from collaborations with leading architects from around the world. Every new product is, for SMEG, a hand-made special, born from a design studio where form, ergonomics, and function have been carefully studied. SMEG products made for the U.S. market include built-in ovens, ranges, cooktops, hoods, refrigeration, dishwashers, and small appliances (coming soon). SMEG is a family-owned company in its third generation of ownership. The Bertazzoni family began enameling in the 1800s. The current CEO is Vittorio Bertazzoni, Jr. SMEG has 17 subsidiaries around the world, plus three factories in Italy. SMEG's legacy dates back to the 17th century, starting with a family of blacksmiths who branched out into kitchen design. The name SMEG is an acronym, which conserves the memory of the company's origins. In Italian, the initials stand for "Smalterie Metallurgieche Emiliane Gustalla," or, "the Metal Enameling factory in the town of Gustalla in Emilia Romagna, Italy." A COMMITMENT TO SUSTAINABILITY SMEG places a special focus on obtaining the highest energy efficiency class rating for its products in order to help the environment, and improve the quality of life for its customers, employees, and neighbors. All SMEG factories are ISO9001, ISO14001, and OSHAS 18001-certified. SMEG's headquarters has been named amongst the most innovative in Italy, owing to its intelligent consumption management and sustainable development policies. For more information visit www.smegusa.com. PERLICK LAUNCHES INDUSTRY EXCLUSIVE PRODUCT ACCESSORIES New, innovative accessories provide designers with unmatched indoor and outdoor undercounter refrigeration technology & specification options Perlick launched a series of industry exclusive product accessories. Engineered to en- hance design, function and the Perlick luxury experience, Perlick's new accessories include; Modular Stacking Kits, 650SS Forward Sealing Flow Control Faucet (the world's first flow control beer dispensing faucet for residential use), Martini Racks, and Designer Handles. "Nearly a century of commercial experience and quality has been engineered into Perlick's residential product line," states Vice President of Marketing and Business Development at Perlick, Tim Ebner. "It's this experience that inspired the innovative accessories Perlick launched at Dwell on Design, and we are excited to introduce them at the largest design event in the United States." • Perlick's Modular Stacking Kits: Unlike the restrictive dimen- sions of upright refrigeration, Perlick's new kits give designers complete control over each client's specific refrigeration needs. The Modular Stacking Kits are compatible with products in each of Perlick's indoor and outdoor product series—including the Shallow-Depth Series—creating unmatched customized refrigeration with a flush, modern look from top to bottom.

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