NOVEMBER 2014 RETAILOBSERVER.COM
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understand the millennial generation in order to better prepare ourselves
for the future," said Jim Sendrak, VP of Marketing at MEGA Group USA.
MEGA Group USA also rolled out its new MEGA Marketing initiative,
offering new services including a digital marketing program. "I'm
impressed by what a great value we've received with MEGA Marketing.
We've been looking for help with our digital marketing, and this is the
answer," said Collin Bamke, GM of Bergmann Appliance. As an early
advocate of web marketing MEGA Group has promoted the use of
websites, pay-per-click, banner ads, retargeting, email and social media
to its members. "The new MEGA Marketing division takes all of this and
combines its utilization along with viable traditional advertising to
produce a balanced approach to our members' marketing needs,"
said Sendrak.
Also part of MEGA Marketing is an in-store digital resource called
Digital Studios. This allows members to feature promotional messages
throughout their store via large LCD TVs and portable tablets.
Members can customize content and choose from thousands of vendor
provided informational videos as well as creating their own custom
promotional videos.
MEGA GROUP USA SENIOR MANAGEMENT TEAM TAKES A COLD
SHOWER AND RAISES $25,000 FOR ALS (LOU GEHRIG DISEASE)
The Whirlpool Corporation challenged MEGA Group management
to take the bucket challenge. For every dollar MEGA raised, Whirlpool
matched. All-in-all $25,000 was raised for a worthy cause (and proving
the power of social media).
"Our next convention stop will be at another Members' Choice
location, San Antonio, Texas from February 15–18th. As attendance
grows it is important for members to register early in order to procure
prime hotel accommodations," concluded Rick Bellows.
MEGA GROUP USA
RECORD TURNOUT AT
ANNUAL
CONVENTION
IN NASHVILLE
"WE ALWAYS HAVE G R EAT ATTE N DANCE I N NAS HVI LLE, B UT TH IS YEAR
WE SET R ECOR DS, WITH MOR E DEALE RS ATTE N DI NG THAN EVE R B E FOR E."
—R ICK B E LLOWS, PR ESI DE NT, M EGA G ROU P USA
RO
