RETAILOBSERVER.COM NOVEMBER 2014
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ELECTROLUX AND GENERAL ELECTRIC TO
MEET FOR PREMIERE RETAIL MARKETING
EVENT, ALIGNED
Digital retail marketers from top brands traveled to Boston in
September to attend the Aligned Conference, where they gathered to
share strategies that empowered independent retailers across the
nation. Electrolux and General Electric were among the list of impres-
sive players attending this conference.
Todd Scott, Digital Retail Integration and Merchandising Manager at
Electrolux, lended his expertise on incorporating retailer feedback for
more likeable content in his session topic, "Navigating the Feedback
Loop: Giving Your Retailers What They Really Want."
Jason West, General Manager Merchandising and Training at GE
Appliances, lead the session "Helping Busy Retailers in a Noisy
Market," digging into his nearly 20 years of experience at the company.
Nationwide Marketing Group, the largest home appliance buying
group in North America was also in attendance.
Unlike any other conference that these appliance brands might
attend, the Aligned conference was the first-of-its-kind in focus and
audience. Ben Carcio, CEO and Co-Founder of host sponsor Promo-
boxx, a startup that is focused on helping independent retailers become
better marketers, comments:
"Even though we are a young startup, we saw the opportunity for
cross-industry collaboration. There is no Brand-To-Retailer event that
extends across all verticals and now we have some of the biggest
brands in the world attending."
Attending appliance brands had the chance to collaborate with top
brands in other verticals that will be at Aligned, including Pepsi,
Chevrolet, Reebok, Life is Good, Trek Bikes, Volkswagen, Timberland
and more, on topics such as incorporating retailer feedback for more
likeable content, strengthening the competitive edge, and employing
fresh, hyper-local marketing tactics that help independent retailers
become better business people.
Supporting the event are co-sponsors CraveLabs, a Boston-based
mobile ad technology firm, and GoSpotCheck, a mobile app that
makes it easy for field teams to collect data.
Promoboxx is a Brand-To-Retail Marketing Platform enabling manu-
facturing brands to launch co-branded online campaigns with their
independent retailers. Through the platform, brands extend campaign
reach, increase local awareness and build retailer loyalty. Founded in
2010 and headquartered in Boston, Promoboxx works with leading
manufacturers in the auto, appliance, outdoor apparel and footwear
industries. More information is available at www.promoboxx.com.
NATIONWI DE LAU NCH ES N EW PU B LIC
WE B SITE
Nationwide Marketing Group, the largest buying group in
North America, just recently launched a new website. The
group's revamped site includes a look and feel similar to
Nationwide's intranet site, features a cleaner layout, refined
navigation, refreshed copy, new graphics and a strong social
media presence.
"As we continually encourage our independent retail members
to be visible online and maintain a strong presence, we saw an
opportunity to refresh our Nationwide brand as well," says Alex
Knock, Communications Director for Nationwide.
In addition to the group's revamped site, Nationwide's regional
divisions, including their Canadian division Cantrex Nationwide,
also updated their sites to house their group specific information,
but built into the same style as Nationwide's site. This includes
Nationwide's category specific groups, RentDirect and Specialty
Electronics Nationwide.
Frank Sandtner, SVP of Member Services says, "Our primary
goal of the new site is to facilitate giving new website visi-
tors well organized and easy to navigate information about
Nationwide. The visitors can get a sense for the depth of our
member services and self-select if they want to take the
conversation further, which really represents the power of in-
bound marketing."
Take a look at the new website here at www.nationwidegroup.
org. The new site also offers access to a digital version of the
group's Independent Thinking magazine. The most up to date issue
of the magazine will be available through the site following its
release at Nationwide's twice annual PrimeTime! shows.
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