Retail Observer

RETAILOBSERVER.COM DECEMBER 2014 10 1955 1959 1960 1975 1977 1991 First washing machine produced in Turkey The company established in Istanbul Refrigerator plant starts production First refrigerator produced in Turkey Establishment of R&D Center and Consumer Information Service Compressor plant starts production HERE COMES B y implementing constant change for the better, Beko is meeting the needs of people from different cultures and diverse backgrounds in more than 130 countries. Beko is addressing these diverging demands by offering smart home appliances that help to save time and natural resources and to protect family budgets. By closely listening to more than 440 million customers worldwide, they have been able to continuously improve quality, reliability, and efficiency. • Beko is the UK's No.1 brand selling large home appliance according to global retail research panel. Beko's success is based on offering appliances that combine innovation and reliability, good design and functionality, resource-efficiency and sophisticated, cutting-edge technology. By applying this formula, Beko brand has grown rapidly and over the past seven years has been the fastest growing brand in Europe, where it has doubled its market share. • Beko American Style fridge freezers, large capacity washing machines and built-in ovens have received an average 9 out of 10 score, based on thousands of impartial owner reviews on reevoo.com. THE STORY OF BEKO : CHANGE FOR THE BETTER Beko is inspired to keep on changing for the better. And there is one reason for this aspiration: people. Their actions, enthusiasm and spirit are what has been inspiring Beko today, yesterday, and will be the fuel to turn this new chapter in the U.S. into another long-term Beko success story. Beko had one goal in mind: to bring smart products to everyone. Investing relentlessly in R&D and innovation and expanding to international markets, over the last few years, Beko has become one of the global players of the major home appliances industry. GLOBAL SPORTS FAN Beko, a brand that has supported sports since the day of its establishment, believes sports are important for future generations because it improves lives through strengthening physical coordination; promotes social skills like teamwork and decision-making; and does so in a remarkably playful and fun way—for the whole family. Beko is now one of the biggest contributors to basketball in Europe. They harmonize dynamic, entertaining and young brand values with the nature of basketball and take pride in being the title sponsor to numerous top basketball leagues, continuing their Presenting Partnership with FIBA's flagship events such as EuroBasket and FIBA Basketball World Cup. The spirit of sportsmanship has also brought Beko together with one of the world's most loved and supported soccer clubs, FC Barcelona, who both believe the power of sports can make a difference.

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