Issue link: http://www.e-digitaleditions.com/i/459301
Progress is about evaluating what works, what doesn't work and determining ways to constantly evolve.. Social media is not without challenges and we took steps this year to share those challenges and best practices to help our chapters and members navigate social media in the most effective way possible. We want to share our challenges to help you through your own – for your chapter, your company or your personal brand. This past year, we implemented a three-module social media toolkit for members and chapters. This set of mod- ules was developed to equip the NKBA Chapters with the necessary resources to learn about, launch and grow social media platforms in each area. The tool kit, available in the Member Center on nkba.org, was designed to walk every- one through social media development and participation best practices. The kit offers a step-by-step walk through of popular platforms like Facebook, Twitter, Google+ and Pinterest. Developing a cohesive approach to social media throughout all chapters is necessary to support the overall branding of our association and can be an excellent way to raise the profile of the association and our members. The NKBA Learning Department also developed a Twitter 101 Reference Guide which can be found in the Member Center on nkba.org for all member "tweeps". connection Social Success Shout out to the Columbia River Chapter, located in the Northwestern Unit- ed States, who participated in all the Social Media training offered by Na- tional. Since the training modules wrapped up in March, this chapter has transformed their online presence and are growing their communities. "After going through the modules I had a much better understanding of each platform and their purposes. We now use Facebook for things like meeting notices, and Twitter for building industry connections. We're just starting to get involved in Pinterest." Sarah Soper, VP Communications Way to go, Columbia River! Tips, Tricks and Tactics Find all three of our Social Media Toolkit modules in the NKBA Member Center at nkba.org. Get Ready! 1. Use an NKBA square chapter logo for all profile pictures (180px X 180px) 2. Create a general email address that can be shared with your other chapter officers 3. Collect member projects or event photography that will be useful to share on your social media platforms 4. Use the same social media headers & names on all your platforms. Don't change the way you format your name on each platform i.e. NKBA South Florida Chapter should also be reflected on Pinterest & Twitter. 5. Fill in all of your bios with details to increase SEO and Google search rankings Get Set! 6. We recommend using Facebook, Twitter, and Pinterest if you are just starting out in social media 7. Create a mini social media team: designate one lead and 2 or 3 chapter members who will be responsible for assembling and posting content to social media spaces 8. Remember the voice of the NKBA: authentic, authori- tative, and approachable 9. Keep text short, post photos, involve your community and ask questions 10. Participate in industry Twitter chats like #kbtribechat Go! 11. Remember: You are not going to have thousands of fol- lowers overnight 12. A quality community is always more effective than quantity 13. Decide on your monthly social media priorities ahead of time to have a well-rounded content calendar 14. Use a calendar format to organize content and see the overall monthly messaging picture 15. Schedule evergreen content weeks in advance 16. Keep an eye on your key performance indicators: 'Reach' for Facebook, 'Impressions' for Twitter and 'Likes' for Pinterest. 17. Keep track of your growth but don't get hung up on the numbers. These metrics are just a guideline. Remember, it's an ever-evolving process!