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bookshelf THE NEW ENTREPRENEURIAL LEADER AUTHORS: Danna Greenberg, Kate McKone-Sweet, and H. James Wilson PUBLISHER: Berrett-Koehler Publishers Inc., US$34.95 ENTREPRENEURIAL LEADERS are not just entrepreneurs. According to Greenberg, McKone-Sweet, and Wilson of Babson College, these leaders possess "unique mental models" such as cognitive ambidexterity, or the ability to shift between "prediction" and "creation" logic. They argue that business schools must help students develop these skills while emphasizing business respon- sibility and cultivating self- and social awareness. If they do, schools will be well on their way to developing entre- preneurial leaders who will shape social and economic opportunities. But this thought-provoking book doesn't stop with models and visions. Compiling insights from a cross section of Babson faculty, it provides examples of exercises, cases, and courses that teach these principles; it also presents a "new case method" for teaching students the values that underlie entrepreneurial leadership. The book is full of practical ideas and inspiring examples for the world's next generation of leaders.—by Juliane Iannarelli, Assistant Vice President, Global Research, AACSB International FROM IDEA TO SUCCESS AUTHORS: Gregg Fairbrothers and Tessa Winter PUBLISHER: McGraw Hill, US$28 THOUSANDS OF PEOPLE have great ideas; far fewer go to the effort of try- ing to turn those ideas into working enter- prises. But Fairbroth- ers, who founded the Dartmouth Entre- preneurial Network, and entrepreneur Winter believe any- one can learn to think like an entrepreneur in the quest to make an idea concrete. Most of their focus is on helping the entrepreneur ask the right ques- tions: "What's the end goal? Can you imagine a plausible scenario that starts with the issue at hand and leads to the desired goal? What problem do you want to solve? How painful or problem- atic is it? Painful or problematic enough that someone would pay to make it go away?" Such clar- 66 January/February 2012 BizEd ity is essential, they emphasize, because "ideas alone are worth next to nothing. All the value is in effective execution." Full of detail drawn from years' worth of experience, this book is the next best thing to enrolling in a class on entrepreneurship. MANAGEMENT RESET AUTHORS: Edward E. Lawler III and Christopher G. Worley PUBLISHER: Jossey-Bass, US$34.95 TODAY'S COMPLEX interna- tional business cannot be man- aged successfully through the old command-and-control model or the more recent style that relies on high employee involvement. Lawler and Worley, both professors at University of Southern Cali- fornia, envision instead the sus- tainable man- agement organi- zation (SMO), which success- fully integrates all the pressures and demands of the 21st century. It will not only be agile enough to respond rapidly to a changing environment, it will thrive on change. At the same time, the SMO will value its employees and make all decisions with an eye to the triple bottom line. Creat- ing a "nimble, future-oriented, and socially savvy organization of tomorrow" sounds like a tall order, but the authors see no other choice. "Organizations face a global, socially connected, 24/7, environmentally conscious, and financial-performance-obsessed world, and they must be designed to perform effectively in it." THE DARWIN ECONOMY AUTHOR: Robert H. Frank PUBLISHER: Princeton University Press, US$26.95 IT'S NOT ADAM SMITH'S invisible hand but Charles Darwin's theory of natural selection that most accu- rately explains the capitalist econ- omy, according to Frank of Cornell University. He argues against both