BizEd

JanFeb2010

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Management on a Mission education. Business administrators and faculty have weathered another round of scrutiny and debate about the value of business education. They've reconsidered what they teach and how their programs influence students' choices after graduation. But the financial collapse T he last 15 months have been anything but dull for business educators. The failure of so many MBA- educated business leaders sparked a flood of questions about the content and consequence of management has had another effect—it has inspired renewed excitement about the business school mission. In many ways, cur- rent events have underscored what most business educators knew all along—that what they teach and what their students learn will be of exceptional importance to business and society in the years to come. Here, six deans share ways that their schools have redefined, redesigned, and realigned their programs in response to the con- tinuing evolution of business. They emphasize that the flood of change in the global business community over the last decade hasn't just sparked a re-evaluation of the business school mis- sion—it has intensified the world's focus on the true purpose of a business education. 28 It's an important time in history for business schools, as they re-examine, refine, and redefine their curricula, their mindsets, and their missions. BizEd JANUARY/FEBRUARY 2010

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