RETAILOBSERVER.COM SEPTEMBER 2015
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as the group's latest digital marketing opportunity for retailers.
Sandtner said, "The Just Say YES! digital marketing program
is a very powerful and exclusive program that enables retailers
to greatly improve the promotional nature of your website and
at the same time increase traffic to their website through digital
marketing that is 100% funded by Nationwide Marketing
Group and the vendors. In 2015, the program was expanded
to cover 33 brands and will include up to 100 campaigns. The
members simply pick the brands, and their national campaigns
will appear on their website with a dedicated landing page.
The Just Say YES! program makes it easy for retailers to make
an additional digital investment in their most important brands
by leveraging the digital assets already in place for the program.
There is a landing page that our members can leverage for
every campaign. For the 20 campaigns that involve digital
marketing campaigns, there will be display ads, Facebook ads
and an email template already created for our members' use."
Senior Vice President of Appliances, Patrick Maloney, said
appliance dealers should embrace the perfect storm of
opportunity that accompanies the recent industry shifts. He
said, "We need to prove our continued importance and stake
claim to the opportunity that exists. We need to fight for
every sale and use the occasion to maximize the profit
potential for each and every customer. Manufacturers are just
as hungry as we are for profitable up sell on products. We
have the tools, we have the training and we have the desire to
succeed. Now all we need is a pathway. By now most of you
have heard of our prepare for share initiative. Prepare for
Share represents a new way of life for Nationwide Marketing
Group and a new outlook on the market. It is a never-ending
campaign to take advantage of market opportunities when
they become available. What we launched at our last show
focused on the 'opportunity' that existed in each market. This
is the impetus to focus on the key initiatives that can deliver
more share for our retailers' market."
With continually increasing attendance numbers at
PrimeTime! from the Furniture category, the group devoted a
full day just before the show floor opened to their Furniture
Summit, where dealers were able to take advantage of
exclusive deals. Bill Bazemore, VP of nationwide furniture,
said "There are a multitude of opportunities to diversify your
product mix without changing whom the independents are,
and can be done without changing their footprint. As long as
our members keep their customers engaged longer by
enhancing their current product mix and increasing their
dollars per square foot, it will lead to greater profitability. Take
a look around your kitchen, or more importantly, your friends
and neighbors' kitchens. How many have barstools? Retailers
Nationwide's GAME-CHANGING STRATEGY
