Retail Observer

SEPTEMBER 2015 RETAILOBSERVER.COM 49 are probably utilizing barstools in your kitchen vignettes, but are they putting them to work? Imagine taking 75 square feet and offering 15 barstool styles with the capability of special dozens more. What about kitchen carts, wine racks, casual dining, islands, bars and storage solutions? The possibilities are endless. All of these products and more are at your fingertips at our PrimeTime! trade shows to provide solutions to meet our retailers' customers wants and needs without adding a single square foot to your existing operation." James MacAlpine, senior VP member development, reported a renewed emphasis on Member Services. "The life of a Nationwide field rep isn't all that glamorous but can be very rewarding when they are able to share things with independent retailers that really helps them grow their business or be more profitable. The field reps typically travel three weeks per month and are on the road Monday thru Friday, with member meetings limited to Tuesday, Wednesday and Thursday, since we try not to disrupt a member's busiest selling days. Factoring in Nationwide meetings, vendor meetings, and industry events like the furniture markets, the Kitchen and Bath Show and CES, we have to make the most of our remaining time to see as many of our members as possible. So far this year we've managed to visit approximately 90% of our members. The primary goal during our visits is to enhance membership value through increased usage of the group's programs and services that we've identified as things that will help our members capture more market share, appropriately named our Prepare For Share (PFS) strategies." Rick Weinberg, senior VP marketing, discussed the 360 Media Multi platform initiative. "The beauty of our group's exclusive 360 media message and promotional package is that it catapults members from where and how they used to market their business in yesterday's media platforms, to where they need to be today, almost overnight. It puts our members' consistent message on television, on in-store digital signage, on your web banners, on your website landing pages, on Facebook, in print circulars, in direct mail and yes, even in your in store print signage. It does this more simply than you ever thought possible. All of our group's biggest and most robust manufacturing vendors have partnered with us to subsidize a lot of the operational costs, including TV advertising bonuses, Facebook marketing, free print circulars, consumers rebates, interest free financing and much more." The next PrimeTime! show will be held March 13-16, 2016 at The Orange County Convention Center in Orlando, Florida. Visit www.nationwideprimetime.com for additional information. RO

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