Issue link: http://www.e-digitaleditions.com/i/55957
Technology might not have conceived of independently." Faculty at both IMD and OSU expect that the iPad could generate a cost sav- ings over time. Because the iPad can be pre-loaded with course materials, many print- ing costs will be eliminated. In addition, students using the iPad will save more than $100 on a single textbook, which they can download in an ePub format. Some schools are tak- NEWSBYTES n WIN FOR BIZ SIM Eric Cadotte, professor of marketing at the College of Business Adminis- tration at the University of Tennes- see, Knoxville, has received a 2010 Brandon Hall Silver Award for Excel- lence in Learning Technology in the category of Best Advance in 3-D or Immersive Learning Technology. He won the award for his Marketplace Live Business Simulation, which allows students to interact with characters in various business situations in a 3-D world. In the simulation, "students can touch and feel the products they manufacture, envision the ads they design, see inside the sales outlets they build, and visualize the factories they manage," says Cadotte. Brandon Hall Research, a training and develop- ment research firm in San Jose, California, bestows annual awards in a number of categories for those who advance the use of tech- nology in education. 68 n MARKETING MARTINA In other news from the University of Tennessee, Knoxville, a group of MBA students there will be working with country singer Mar- tina McBride to produce a social media plan for the singer's newest CD. Earlier this year, students met with McBride, her husband John McBride, and a group of experts in interactive marketing to begin their work. The applied learning project is part of a marketing course taught by Matt Myers, head of the department of mar- keting and logistics. n DIGITAL NEWSTAND Digital publisher Zinio and the National Association of Col- lege Stores Media Solutions division has created an online digital news- stand for the col- lege market, which features more than 3,000 magazines and books. These materi- ing a study-based approach to discovering the iPad's true limits in education. Grenoble Ecole de Management in France has launched its new Laboratory of Experimental and Innovative Pedagogy, where 40 students have been selected to act as beta testers for the iPad and other techno- logical tools, including serious games, mind-mapping soft- ware, e-readers, smartphones, Microsoft SharePoint applica- tions, and the HP tablet. als can be purchased and read using Zinio's UNITY platform, which provides online and offline access to materials from any PC, iPhone, or iPad—it will support other devices in the future. Eventually, Zinio and NACS plan to develop private-label versions so that NACS members can deploy and promote their own digi- tal newsstands. The current version can be accessed at nacs.zinio.com. n DEGREE IN INTERNET MARKETING Florida Tech University Online, the online education arm of the Florida Institute of Technology in Melbourne, and Bisk Education, a facilitator of online degree and certifi- cate programs in Tampa, Florida, will deliver an MBA with a specialization in Internet marketing in a completely online format. The master's degree program will be available through Florida Tech's Bisk College of Busi- ness. Students in the program will learn how corporate performance is affected by social media techniques, interactive communication meth- odologies, data mining, and search engine processes. COMSTOCK/GETTY IMAGES FRED BREEDON/GETTY IMAGES FOR NASHVILLE RISING