Issue link: http://www.e-digitaleditions.com/i/56539
56 Contents BizEd MARCH/APRIL 2009 VOLUME VIII, ISSUE 2 8 10 DEPARTMENTS 6 From the Editors 8 Letters 10 Headlines 52 Research 56 Technology 62 Your Turn 64 Bookshelf 66 Calendar 68 Classifieds 72 Spotlight Cover photo courtesy of KPMG BizEd MARCH/APRIL 2009 1 FEATURES 18 Ethical Outlook KPMG's Tim Flynn puts ethics at the heart of the company's culture. 24 Solving the Doctoral Dilemma As schools face the looming shortage of professors, they find creative ways to make up for the deficit. 32 Switching Cultural Codes Andy Molinsky of Brandeis Interna- tional Business School helps students be more comfortable in unfamiliar cultural environments. SPECIAL FOCUS: MARKETING 38 24 38 The Marketing Edge The communications departments at today's business schools handle a growing list of responsibilities while they work within shrinking budgets. A survey of marketing professionals shows how they do it and what they've learned. 46 And Now—Our Top Story Trying to grab media attention for your school? Marketing expert Peter Rooney explains what it takes to catch the attention of journalists at major media outlets.