BizEd

JulyAugust2008

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Technology Tribeca Films and the Digital Revolution New York University Stern School of Business recently partnered with New York City's Tribeca Film Festi- val to offer the undergraduate busi- ness course "Convergence and Cin- ema at the Tribeca Film Festival." The course, offered through Stern's Entertainment, Media and Technol- ogy department, began February 19 and concluded just after the 12-day festival ended on May 4. After the festival, students talked to the event's executives about the effects that the digital revolution— including mobile platforms, the Internet, and other technological advances—has had on the entertain- TOOLS OF THE TRADE Site Streamlines the B-School Search AACSB International introduces Web site for prospective students at BestBizSchools.com To provide prospective business students with a compre- hensive resource on AACSB-accredited business schools, AACSB International has introduced BestBizSchools.com. Launched this summer, the site provides information for students planning to enter programs at the undergraduate, graduate, and doctoral levels. The site features an online search tool linked to AACSB's Business School Questionnaire results and Data Direct, the association's database of busi- ness school information. It also includes a Flash-based world map that allows students to locate AACSB-accredited schools by country, region, state or province, and city. BestBizSchools.com offers explanations of accreditation and media rankings, guid- ance on admissions and 60 BizEd JULY/AUGUST 2008 financial aid, and information on business careers. In addition, AACSB representatives note that BestBizSchools.com is the only online source for information about doctorate programs in business. "Students can search for an AACSB school by a multitude of criteria, such as business program, ratio of faculty to students, price, loca- tion, or private-versus-public," says Brenda Lovell, AACSB's chief education officer. "The site provides a comprehensive, single source of information that allows students to compare schools and select the program that best fits their needs. It's a great resource for counselors as well." Visit the site at www. bestbizschools.com or www.aacsb.edu/students. ment industry. In addition, students pitched their ideas to festival man- agement on the opportunities and challenges the digital revolution presents. Their suggestions included building social networking sites for filmmakers and film enthusiasts, using satel- lite feeds and cable stations to extend the festival's reach, and creating tighter distribution chan- nels to decrease piracy. The aim of the course was to pro- vide students with a deeper under- standing of the impact multimedia and new distribution channels will have on filmmaking, as well as how the Tribeca Festival itself impacts major industry trends.

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