Issue link: http://www.e-digitaleditions.com/i/57872
Accreditation, Adjuncts, and Assessment— these three elements require careful management if a business school program is going to stay at the top of its game. Four authors recount how they have handled crucial processes at their own schools. 38 BizEd NOVEMBER/DECEMBER 2007 Is for B-School S uccessfully running a business school requires balancing so many imperatives that even the short list is impres- sive. Administrators must fine-tune the curriculum, keep up with business trends, raise funds, upgrade facilities, maintain quality programming, worry about rankings, recruit faculty—and, while they're at it, make sure their students are learning what they need to know. It's difficult to cover all these topics in depth, but a quick look at ways to manage three key factors offers helpful insights and strategies. Phyllis Zadra recounts Baruch College's long journey toward assessment and the lessons other schools can learn from its travels. Jeffrey A. Mello of Barry University examines the best ways to recruit adjuncts and make them loyal, productive participants of the faculty. And Ruth Guthrie and Louise Soe of California State Polytechnic University of Pomona urge schools to strive for a mature attitude toward accreditation so that the high quality standards achieved when schools attain initial accreditation continue to affect everyday operations. All administrators and many faculty will encounter these three A's of business school management. With a little assistance and a positive attitude, they'll find their handling of such issues can be letter perfect.