Issue link: http://www.e-digitaleditions.com/i/58063
Technology Tablet PCs into the business class- room. The grant includes 45 HP TC4400 tablet PCs and $15,000 to purchase DyKnow classroom inter- action software. Over the course of the spring IU Kelley School junior Arjun Vatsa uses a Tablet PC in the school's experiment with these computers in the classroom. B-Schools Use Tech To Target 'Millennials' With each passing year, the incoming busi- ness students possess even more technological savvy than the class just a year before. With that in mind, some business schools are devising new marketing approaches designed to attract the "millennial" generation—those twentysome- things who don't remember a time before the Internet. For example, to attract the upcoming tech-minded gen- eration of business students, Butler University's College of Business Administration (CBA) in India- napolis, Indiana, has added "vod- casts"—video podcasts—to its more traditional marketing vehicles, such as brochures and campus visits. The vodcasts follow the daily lives of two freshmen, Jana Fuelberth and Rob Redden, to give prospective students "an authentic, firsthand account of life at Butler," says Stephanie Judge, the CBA's director of marketing. 58 BizEd MARCH/APRIL 2007 The vodcasts, created for Butler by the Indianapolis-based marketing communications firm Mediasauce, allow visitors to follow the two fresh- men through their first-semester experiences. Individual vodcasts focus on events such as move-in day, welcome week, the first day of classes, a tour of a local business, and a day shadowing student interns. Links to the latest vodcasts are sent weekly to prospective students via e-mail. They also are available for viewing on YouTube and iTunes. "Millennial students go to YouTube and read blogs to find out what students are doing," says Judge. "Vodcasts allow us to meet and engage with millennials where they are—the Internet." To view the weekly vodcasts, visit www. butler.edu/vodcast. The Kelley School of Business at Indiana University in Blooming- ton is also experimenting with a new technology. Hewlett-Packard Philan- thropy recently awarded the school a $125,000 grant to use to integrate Butler University's College of Business Ad- ministration offers vodcasts that chronicle the experiences of two freshmen for prospective students. The college hopes the technology will resonate with the "millennial" generation. semester, nearly every junior in the Kelley School's integrated core pro- gram will be given the opportunity to use the tablets. Business faculty at Kelley have already been using tablet PCs for instruction, but this is the first time that the devices will be provided to their students. Fac- ulty will be experimenting with the real-time interactive features of the new tablets and software, says Rex Cutshall, senior lecturer of opera- tions and decision technologies and coordinator for the integrated core curriculum. "I can present students with a case and ask them to etch out a solution," says Cutshall. "Then, as an instruc- tor, I can see everyone's tablets and selectively toss them up on the big screen." The use of the tablets in the classroom will be part of an empiri- cal case study developed by Cutshall CHRIS MEYER