Issue link: http://www.e-digitaleditions.com/i/58910
New Looks at the Old BBA Two undergraduate business programs are re-examined to create more integrated, meaningful, and relevant educational experiences. A 32 BizEd NOVEMBER/DECEMBER 2006 s the flagship program at many business schools, the MBA has long garnered the lion's share of resources and attention. Over the last few years, in fact, the MBA has been the target of comprehensive redesigns, as business schools aimed to make their grad- uate programs more innovative and relevant. During this time, the BBA has remained largely in the shadow of its educational big brother. Attention has shifted, however, as more business edu- cators view the BBA program as a point of distinction for their schools and brands, rather than the lesser sibling to their graduate offering. Many schools are looking for new ways to provide undergraduates with more integrat- ed coursework and more memorable, meaningful educa- tional experiences. Two schools that have been through this process—the University of Maryland's Robert H. Smith School of Business in College Park and Drexel University's Bennett S. LeBow College of Business in Philadelphia, Pennsylvania—share the directions they've taken to design their brand-new BBAs.