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Headlines Emphasis on Ethics Business schools need to renew and reinvig- orate their emphasis on ethics—and AACSB International should help them. These two conclusions, drawn by the Ethics Education Task Force as it studied ethics education at busi- ness schools, are presented in the committee's report to AACSB's board of directors. The committee recommends that schools revitalize their commitment to ethical responsibility at both the individual and organizational levels through academic programs, assess- ment processes, research agendas, and outreach activities. The commit- tee identifies four broad themes that should be addressed in business school curricula: the responsibility of business in society, ethical leadership, ethical decision making, and corpo- rate governance. The committee believes AACSB can best support schools in four ways: by developing the Ethics Education Resource Center, which is now online at www.aacsb.edu; by offering training to accreditation teams; by increasing emphasis on ethics in AACSB publications and events; and by holding ongoing discussions on curriculum develop- ment. To obtain a copy of the full report, contact Roxanna Strawn at roxanna@aacsb.edu. Why Alumni Give If you're a dean hoping to raise funds from your alumni, you might need to offer a good reason for why you need the money. Otherwise, spare cash is likely to be donated almost anywhere else. That's one of the intriguing patterns uncovered by Opinion Dynamics Corporation of Cambridge, Massa- 8 BizEd SEPTEMBER/OCTOBER 2004 figure can have both a chilling and an encouraging effect on alumni giving, the survey found. Thirty- five percent of graduates said they would be less likely to make a dona- tion if George Bush spoke at their commencement, while 14 percent would be more likely. Similarly, 31 percent would be less likely to con- tribute after a John Kerry speech, and 13 percent would be more likely to make an alumni gift. The complete survey is available online at www.opiniondynamics.com/ alumni.pdf. cent of college graduates view their alma maters as charities of last resort. Asked where they would donate $1,000 if they had it to give, 42 per- cent of respondents said a local chari- ty, 25 percent said a medical charity, and 22 percent said a religious insti- tution. An additional five percent said they couldn't decide what they would do with the money, while only five percent said they would give the money to their college or university. On the other hand, if the school chusetts, which released an inde- pendent survey on trends among alumni of higher education institu- tions. The organization questioned 669 college graduates last spring. According to the survey, 90 per- makes a good case for why it needs the money, 30 percent say they would give, or give more. Thirty- four percent say they would like to give more, but can't; just 24 percent say they will never give to their alma maters. Of those who have con- tributed to their alma maters in the last year, 42 percent said they felt well-informed about the school's current priorities and goals, while 17 percent did not. Romanian Business dents volunteering at the Columbia- basedWorld Affairs Council discov- ered the revival of a sister-cities proj- ect between Columbia and Cluj. Carolyn Jones, assistant dean for the undergraduate division, visited Cluj in February as she considered the idea of taking a group of students to Romania. Students who signed on for the project comprised a diverse group from the U.S., Germany, Singapore, Thailand, and Moldova. Romanian student Florin Stoian offered back- ground information about weather, shopping, food, and money in Cluj. The students developed an inten- Fifteen undergraduate business students from the University of South Carolina traveled this summer to Cluj-Napoca, Romania, to lead a Business English Immersion Camp for high schoolers. The project was the first of its kind for the Moore School of Business in Columbia, South Carolina. The project took shape as two stu- sive one-week program of study cov- ering cross-cultural communication, globalization, and entrepreneurship. Bringing in a well-known political