BizEd

MarchApril2004

Issue link: http://www.e-digitaleditions.com/i/61383

Contents of this Issue

Navigation

Page 9 of 83

Letters Top Coverage Congratulations on Sharon Shinn's terrific piece about Ricardo Semler, "TheMaverick CEO," in the January/February issue of BizEd. I was impressed by how the article captured Semler's magic. I hope business faculty and administrators will be inspired by Semler and Semco's example of how a humane, participative, unconventional work- place can be so wildly successful, for so long, in an often adverse and turbulent environment. I wonder what business schools would look like if we implemented some of the ideas in Semler's classic book, Maverick, and his new book, The Seven Day Weekend. Thanks for one more reason to look forward to each new BizEd! Regina F. Bento Hatfield-MerrickDistinguished Professor University of Baltimore Baltimore,Maryland A Case in Point I just had a chance to read "Getting Down to Cases" in the January issue of BizEd. Thank you for your thoughtful and insightful approach to this topic. I am a firm believer in the case cases can be used effectively in busi- ness education and practice. You did an excellent job of outlining both the current status of case method teaching and case creation and the future opportunities in these areas. It was a comprehensive article that explored a number of areas and points of view. Once again, thank you. Kathie Amato method, so I am always delighted to see serious consideration given to how Director, Darden Business Publishing Darden Graduate School of Business Administration University of Virginia Charlottesville, Virginia 8 BizEd MARCH/APRIL 2004

Articles in this issue

Archives of this issue

view archives of BizEd - MarchApril2004