Issue link: http://www.e-digitaleditions.com/i/61389
Contents BizEd JANUARY/FEBRUARY 2004 VOLUME III, ISSUE 2 30 64 DEPARTMENTS 6 From the Editors 8 Headlines 48 Your Turn 50 Technology 54 Bookshelf 56 Calendar 58 Classifieds 64 Spotlight - E - Cover photo: J. R. Duran FEATURES 16 The Maverick CEO According to Semco's Ricardo Semler, the most effective managers trust their employees to choose what's best for themselves—and the company. 22 The Interactive Age Interactive learning experiences via digital media promise to change fundamentally how students learn. 30 Getting Down to Cases Traditional b-school case studies are becoming transformed through interactive multimedia technologies. 36 36 The Innovative Strategist Strategic management educators emphasize that students must know not just how to create a strategic plan, but how to execute it successfully in ever more complex contexts. 42 Business Fever More business schools are offering health-care MBA programs to help that booming industry cure its growing management pains. BizEd JANUARY/FEBRUARY 2004 1