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leaders, students should know how to rub shoulders with movers and shakers in the business world—with the executives who serve on their boards, lead their committees, and offer guidance on strategic planning. Rather than toiling away in some faceless organization, unnoticed for years, an MBA leader can gain immediate visibility as a nonprofit executive. Some corporate leaders might be so impressed that our stu- dents wind up on their payrolls! (It's always nice to have options.) Finally, they must know that maintaining a sense of humor will be critical, especially when donations are down because of unforeseen cata- clysmic events that everyone said could never happen. Your students should be prepared with a witty response when asked why they're studying TheWall Street Journal instead of The Chronicle of Philanthropy. If MBAs can master the intricacies of macroeconomics, they can probably answer most of the other questions they'll have to face. As in any career, there is no guar- holders, for example. That doesn't mean stakeholders can't make our students' lives miserable if they don't perform well. It just means they don't have any stock options to lose if they have a bad year. In addition, as future nonprofit antee of long-term success. But look at it this way: When your students are facing a mid-life crisis and want to give something back to their communities, at least they won't have to change jobs—unlike many of their peers. ■ z Michael M. Appell is an adjunct professor of corporate ethics and social responsibility at Brandeis University's International Business School in Waltham, Massachusetts. Which business school's faculty has been quoted more often in major media than Columbia's or NYU's?* Hint: It's the largest business school in the nation. At Baruch's Zicklin School of Business, our professors are cited as experts by major business media like The Wall Street Journal and CNBC more often than those at other top New York schools.That's because our faculty members are respected scholars and real-world practitioners who are among the best minds in business and industry. No wonder our graduate programs draw students from the most competitive universities here and around the world. Baruch College Zicklin School of Business 646-312-1300 ZicklinGradAdmissions@baruch.cuny.edu Web: http://zicklin.baruch.cuny.edu THE AMERICAN DREAM STILL WORKS. *Based on citations, quotes, and appearances from Sept. 1, 2001, through Oct. 31, 2002, in BusinessWeek, Crain's New York Business, The Economist, Financial Times,The Wall Street Journal,CNN, and CNBC. BizEd JANUARY/FEBRUARY 2004 49