Issue link: http://www.e-digitaleditions.com/i/61389
www.aacsb.edu The place on the Web to find: • The updated M.E. Jobs list, our online posting of job openings in the manage- ment education field. • Accreditation facts, the roster of accredited member schools, and the complete text of the newly adopted accreditation standards. • A calendar of upcoming conferences and seminars. • Contact information for AACSB staff members. • And much more! Come visit us today! MBA.UT.EDU Henley Explores the Age of Interactivity In a move that indicates just how important interactive devices such as cell phones and PDAs have become in our lives, Henley Management College in Oxfordshire, England, has created its International Centre for Media, Technology, and Culture. Officially launched in August 2003, the Centre will focus on empirical research that looks into how new mobile, media, and communications tech- nologies are affecting the ways people live, work, and buy. The results of such research stand mediated lives, if you will—how consumers and businesses live in a world that is essentially understood and derived from media and tech- nologies," says Hulme. "Our work is exploring what this is going to mean for organizations in the future." The Centre already has a slew "It is very important to under- of projects underway, including a behavioral study of interactive TV users; a survey that explores the relationships people have with their mobile phones; and research of broadband adoption and mobility within SMEs. Other activi- could have far-reaching consequences for business practices, employment structures, and marketing methods, says Michael Hulme, director of the Centre. Hulme sees the Centre as an important resource to help business and education understand how tech- nology is transforming culture. rative research projects with business schools worldwide. Much of the Centre's work targets ties include workshops and networking events and collabo- mobile devices, Internet applications, contact centers, instant messaging, and interactive television that allows users to record and organize their television viewing. All of these tech- nologies are becoming major forces tive with devices. We expect to be able to exercise choice and to have more control over what's going on. As we learn to become interactive, we also learn to control how we are contacted, open up newer channels, and change struc- tures and for- mats," Hulme says. "The ways people adapt and eventually use interactive technologies are very difficult to foresee. How- ever, they're changing in ways we must understand." DATABIT A study from the School of Information Management at the University of California at Berkeley has found that in 2002, the world's popu- lation generated enough new information to fill 500,000 U.S. Libraries of Congress. According to the study, 5 billion gigabytes of new data were created. That's equivalent to 800 MB per person (or a 30-foot stack of books) and is a 30 percent increase over the study's fin dings in 1999. BizEd JANUARY/FEBRUARY 2004 51 in the global environment, as more people use them to exert more con- trol over their daily experiences, Hulme points out. "We're becoming more interac- Not all MBA programs are created equal. Our students invest in the AACSB International-accredited leadership MBA that prepares them to create and grow the 21st- century enterprise with confidence. The strategic leadership development within this innovative program instills the skills they need to take charge, in business and in life. GET READY TO LEAD (813) 258-7388 E-mail: mba@ut.edu J O H N H. S Y K E S COL L E G E O F B U S I N E S S The skills to do business. The confidence to lead.