BizEd

JanFeb2004

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New Business Accreditation Standards BUILDING YOUR B-SCHOOL 'S FUTURE USA Location March, 2004 Coventry, England May 24–25, 2004 Hong Kong June 2–3, 2004 Learn everything you need to know about the new standards at our upcoming Business Accreditation Seminar. Explore the new standards in-depth, engage in self- assessment of your institution, identify strengths and opportunities, and more at this valuable seminar. A half-day accreditation reviewer training is offered following the seminars. For more information and online registration, visit www.aacsb.edu. on the CiteSeer technol- ogy platform, which is equipped to develop and deploy search engines in other disciplines such as biotechnology, entrepre- neurship, and physics. The engine represents the second search engine launched by eBRC in the last year, following the late-2002 launch of eBizSearch, which finds information related to e-business. academic research, says Lee Giles, David Reese Professor at Penn State's School of Information Sciences and Technology and creator of the technology on which SmealSearch is based. "In the future," he says, "we predict the evolution of increasing numbers of powerful niche search engines that address the specific needs of specific audiences." SmealSearch is built BestofBiz Gold Takes Aim at Exec Ed DATABIT Ironically, the U of Califor- nia – Berkeley information management study also found that information stored on paper, such as books and documents, has increased 43 percent since 1999, as people print out electronic documents. How- ever, film photography is giving way to digital pho- tography, with an approxi- mately 9 percent decline in the use of film since 1999. In the higher education market, information has become a powerful currency, one that the U.K.'s London Business School hopes to convert into growth for its executive education. It recently launched a virtual learning environment, BestofBiz Gold, an enhanced and expanded sequel to its award-win- ning online resource for business information, BestofBiz.com. BestofBiz Gold pro- vides hundreds of articles and essays on business, as well as access to medi- ated discussion groups and Web-based confer- encing. It is available only to the school's executive education clients and corporate market, explains Russell Altendorff, director of with Bloomsbury Publishing Plc. In addition to publishing the Harry Potter book series, Bloomsbury owns a comprehensive business database, BUSINESS: The Ultimate Resource, which is included on BestofBiz Gold. The site is main- tained by 30 business information and library professionals and is regularly updated as the LBS and Bloomsbury databases grow. Offering BestofBiz Gold is a way information systems. "It provides us with a competitive advantage over other business schools that have not created such a content-rich portal for their clients," he says. LBS created the site in association to solidify the school's place as a primary provider of executive educa- tion, says Altendorff. "In the current climate, we feel we must protect our executive education market," he says. "Customized for executive education, BestofBiz Gold helps us retain more students and keep growing our base of students." ■ z BizEd JANUARY/FEBRUARY 2004 53

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