Is Your Marketing Just Coasting?
Campaign Type: Self-Promotion Door Opener
Objective: To develop a welcoming door-opener that focused on the companies values and strengths.
Execution & Strategy: A unique theme of, "Is Your Business Just Coasting?" was developed that
shed light on the varies areas that the marketer was able to bring to the client. A leatherette coaster
in the shape of a puzzle piece was created, emblazoned with the marketing companies logo
die stamped on the face. The custom, color coordinated box and business card tied the whole program
together. Additionally a 5" x 5" two-sided card with contact information and capabilities is inserted
in the box.
Overall Results:
On average, the marketing firms that utilized this marketing campaign
garnered an amazing 46% appointment rate.
At a time when it's difficult to get past the gate-keeper this campaign
has been a great success.
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