Issue link: http://www.e-digitaleditions.com/i/619194
Checklist There are several key factors that will make your next program not only successful but memorable and above all, measurable. You must be prepared to answer a few questions. Answering them thoroughly will have a better end result. * What is/are your specific goal(s) and/or objectives? (clear and concise description) - interested in getting your name out - branding - initiate a sales call - educate the audience about a product or service - sell a specific product - customer appreciation - recognition or an award program - generate sales leads and/or referrals - create goodwill and/or recognition - other, be specific __________________________________________ * Who is the target audience? (who are you trying to attract or influence) - current clients, prospective clients, resuscitate old accounts - type of industry - geographical location of audience - company size - demographic profile: gender, age, income - psychographic profile: what are the specific emotional triggers | pain points - llfe-style profile: conservative or trendy - number of individuals to target - do you have access to the database of individuals you are going to target? * What is/are the key message(s) you are looking to deliver? (one or two key thrusts) * What are the key benefits? (what's in it for the targeted audience?) * What is the background and competitive position? (S.W.O.T. analysis) - Strengths - Weaknesses - Opportunities - Threats * What types of communication strategies have you used in the past? (other media) - Print Collateral - Radio - Television - Social Media - Web - Billboards - Direct Mail Marketing Related Questions to Jumpstart the Process 18