A New View on Creative Marketing
Campaign Type: Self-Promotion Door Opener
Objective: A marketing campaign that could be directed to sales and marketing managers to show
the creative capabilities of the marketers firm.
Execution & Strategy:
Overall Results: The marketers that utilized this campaign had stellar results. In fact, one marketer
from Chicago recorded an amazing 100% appointment rate and a massive sale from one meeting.
Six case histories were highlighted on the reel, accompanied by a supporting
booklet that outlined each of the creative programs in detail, focusing on the client brief, campaign
objective, strategy, execution and the overall results. The creative tag line on the front of the box stated:
"A New View on Creative Marketing" drove the recipient to open the box where they were met with
"...seeing is believing." Additionally, the seventh frame of the reel a message read, "Now that you've
seen our vision, let us help you with yours"
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