Thanks for Penciling Me In...
Campaign Type: Self-Promotion Door Opener
Objective: To create a unique but simple door opener that had a call to action and resonated with
a specific targeted audience.
Execution & Strategy: The "Thanks for Penciling Me In..." was a theme developed to set the tone
for the follow-up call. On the back of the piece we variable-data printed the 9:30 time line as a
pre-prescribed action item alerting the recipient that the marketer will be calling. A pencil and note
pad, both imprinted with the same tag-line "Thanks for Penciling Me In..." further drove the point
home. A business card was also included in the piece along with the companies branding on the
outside of the box.
Overall Results: This was one of the original pieces designed for this marketing company. Over
7,000 units have been purchased and used netting an incredible 74% average appointment rate.
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