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64 30 Contents BizEd MARCH/APRIL 2003 VOLUME II, ISSUE 3 8 DEPARTMENTS 4 From the Editors 6 Letters 8 Headlines 50 Technology 54 Your Turn 56 Calendar 58 Bookshelf 61 Classifieds 64 Spotlight Cover photo courtesy of Southwest Airlines FEATURES 18 LUV, Colleen Southwest Airlines' Colleen Barrett believes a business runs best when employees are treated like customers —and customers have fun. 24 Getting Grads on the Right Track Schools and businesses anticipate the corporate climate that awaits today's graduates as they step out into the working world. 30 Minority Report Top b-schools and dedicated organizations offer programs designed to interest minority students in careers in business. 24 36 Diving into the Dean Pool Deans at today's business schools come from a variety of backgrounds outside academia. Meet four new deans who sharpened their skills in the fields of finance, government, and science. 42 Who's Making What AACSB's 35th annual salary survey reveals who's earning what across all of the major business school disciplines. 46 A Matter of Reputation Develop the publicity tools and techniques that make your business school stand out in a crowded market. BizEd MARCH/APRIL 2003 1