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"Sometimes you have to take a step down or backward in terms of pay or title or even what appears to be job satisfaction in order to take the next step up." and I have been more visible to the public this past year. But I'd rather sit down with a cup of coffee and have an informal conversation with someone than make a speech. If you were having that cup of coffee with a young woman just graduating from business school, what would you tell her about how to succeed in the corporate world? I would say, be true to yourself. Never be afraid to take the initiative. Always work as hard as you can to show people you're willing to bear more than your fair share of the load. If you do that, and if you work for a company that recognizes top performance and dedication, I really believe most every- thing else will follow. I think it's easy in today's world to spot superstars, whether you're talking about a flight attendant or an accountant or a customer service manager. My mother used to tell me there was nothing I couldn't do if I set my mind to it, and I just believed that. So my advice would be, know what you want and want it with a passion. Another piece of advice I have given to several people, '' The FinancialTimes gives my students a global perspective that no other journal can. – RufusWaters,Professor of Finance&International Business California StateUniversity, Fresno '' The newEducationProgram fromtheFinancialTimes A powerful combination of print and online news resources– at huge discounts. whether they were in business school or not, is: Realize that you have to make choices in life. Really think about your pri- orities. Sometimes you have to take a step down or backward in terms of pay or title or even what appears to be job satis- faction in order to take the next step up. I've never been hung up on money. Some people say, "My God, I've been here one month longer than Ed has, and I haven't gotten a promotion and he has." I've never cared about title or rank as long as I thought that I was being treated properly. I also tell people they should go with their gut feelings. Students at more than 500 colleges across North America subscribe to the Financial Times. Professors teaching all levels– from undergraduates, to MBAs and executives– tell us how much they value the FT's unmatched global business coverage and thought-provoking analysis. They use it in class to: • Promote global awareness and perspectives • Relate class concepts to the real world • Keep students engaged and up-to-date Now including FT.com In-Depth (Level1). You can put a lot of time and effort into getting a job, and somewhere along the line, a trigger goes off and you say, "Maybe this isn't what I thought." I think you should always listen to that. What would you say are the traits that will best serve today's business graduates? Obviously, open-mindedness is extremely important—also the humbleness to know that you can always learn. People need to know that many times there is no right answer. That's a hard one. All business schools are starting to emphasize this, but real- New for 2003, each subscription now includes access to valuable online content and tools, including searchable archives, breaking news, special reports, and more. Available at substantial student discounts and at no additional cost for professors! Discover how the Financial Times can enhance your students' learning experience – at 75% discounts for students and educational institutions (just 32¢ per issue). Please visit www.ftsubs.com/professor . Professors: get a one-year print and online subscription when seven students sign up! Call (800) 628-0007 to get started today. ly and truly, change has got to be your friend. You can't evolve in today's environment if you are not open to change. On my staff, I have a couple fantastic workers who are dedi- cated to this company, but they can't stand change—and that will be the death of them. It also can be the death of a com- pany. Change is inevitable. ■ z BizEd MARCH/APRIL 2003 23 For customized programs, please contact our Education Sales Director: Theresa.Bowerman@ft.com,tel (415) 445-5650. includes Online Access! Now