Issue link: http://www.e-digitaleditions.com/i/62215
30 Contents BizEd NOVEMBER/DECEMBER 2003 VOLUME III, ISSUE 1 50 DEPARTMENTS 6 From the Editors 8 Headlines 50 Technology 54 Your Turn 56 Bookshelf 58 Calendar 60 Classifieds 64 Spotlight FEATURES 16 Battling for the Brand Branding gurus Al and Laura Ries discuss the power of effective brands and the immutable rules of teaching students how to create them. 24 The Zen of B-School Branding Branding experts offer their advice for stamping a business school with its own brand identity. Cover photo: Bob Mahoney 30 The Leader Within Today's management students develop leadership skills by facing challenging situations inside and outside the classroom. 24 36 Picking the Perfect Peers Schools seek to improve themselves by benchmarking themselves against their peers. But what's the best way to choose a comparison school? 42 Lights...Camera...Learning! High tech leads to enhanced learning as business schools incorporate a variety of multimedia presentation systems into their classrooms. BizEd NOVEMBER/DECEMBER 2003 1