Issue link: http://www.e-digitaleditions.com/i/63428
Letters A New Favorite I was somewhat skeptical when I received the first issue of BizEd. Like most other deans, I have to read a lot of material, and I wondered if this new magazine would be worth my time. After reading the interview with Peter Drucker, I decided to take the magazine home. My conclusion: Reading BizEd is time well spent. Each succeeding issue has provided interesting, provocative reading, and has been timely, with articles that were well-written, focused, and worth the effort and time to digest. After reading the article "Meet Joe Dean" in the May/June issue, I decided to share future issues with my department chairperson and my provost. (I ordered copies for each of them.) The response has been overwhelmingly positive. I've actu- ally had chairper- sons and faculty walk into my office and express their opinions about various articles. One final benefit geous salaries paid to business facul- ty. For this alone I am most grateful. BizEd truly reflects the issues and challenges we face. Each issue gets better, and the magazine is now part of my "must read" list. I encourage you to keep exploring our environ- ment and improving your product. David K. Long Dean, College of Business Bloomsburg University Bloomsburg, Pennsylvania Technological Focus is personal. My wife is dean of the School of Arts, Humanities, and Communications at another institution. As you might expect, she considers us busi- ness folks to be "infi- dels." I started sharing each issue with her. The magazine has actually piqued her interest and given her a different perspective about the unique issues and problems facing collegiate business educators. Our discussions no longer begin and end with comments about the outra- 6 BizEd SEPTEMBER/OCTOBER 2002 In the Technology column of the May/June issue, you ran an item called "UCSD Offers IT Entrepreneurs Lessons in Management." The piece refers to a San Diego Union-Tribune article that quotes Peter Cowhey talking about UC-San Diego's new management school. He says this is the first time that tech- nology and management education has been the focus of a graduate school in California. Not true! agement has had an Infor ma tion Technology for Management focus. We have many classes with an ITM emphasis, including the Lincoln Mercury ITM Lab in Mar - keting. This year we were named to Computerworld magazine's list of Top 25 Techno-MBA Schools, and Graduate School of Man - Since 1997, the UC- Irvine Financial Times named our school first in IT among all MBA programs. Linda McCrerey Graduate School of Management University of California, Irvine Communications Officer All About Enron I read Jan Barton's "Your Turn" in the May/ June issue of BizEd. He said that he will not use the Enron development in his class because he wants to avoid teaching "fads" and stick to basics. Since Professor Barton is a recent Ph.D. graduate of the University of Alabama, of whom we are most proud, I write this article in hopes of influencing him and other bright young professors. Use Enron. Use WorldCom. Use Xerox. Use whatever examples of accounting appear in the news. These stories catch the attention of students. From a teaching stand- point, their curiosity and excitement create an opportunity too good to pass up. Make accounting interesting to students however you can! Enron offers many lessons. No great depth of analysis is needed to breakdown of the wall of independ- ence between the auditor and Enron, and the massive consequences that resulted when the auditor failed to talk about: ■ The audit failure at Enron, the do its job. ■ The proper role of the audit mechanisms fail. ■ Earnings and stock prices, committee and the board of direc- tors. Enron is an example of what happens when these governance the incentives of managers to "manage" earnings as they did at Enron, corporate ethics and trust, and problems that result when the