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Spotlight Cranfield is situated in the green fields of England but recruits students from all over the world. Mythodrama programs use Shakespearian plays to teach management students personal awareness, creativity, team building, and other leadership skills. Cranfield's state-of-the-art technology facilities include laptops that are given to each student for the duration of their courses. to Education Cranfield University, Cranfield School of Management, United Kingdom A Holistic Approach Two characteristics stand out in Cranfield's approach to management education: an emphasis on diversity, and an inte- grated, holistic approach to learning. To develop a global perspective, the school has cultivated a multicultural mix of students and faculty, and combined that with faculty assign- ments abroad and partnerships with other business schools and organiza- tions around the world.More than 40 different countries are represented by about half of the school's full- timeMBA students. The holistic approach is even more unusual and begins with mythodra- 64 BizEd MARCH/APRIL 2002 enhanced by state-of-the-art techni- cal facilities, in which microphones, Web cams, and virtual classrooms ma, an alternative management tech- nique rooted in the world of arts and theater.Mythodrama experts use the works of Shakespeare to helpMBA students and businesses explore man- agement issues, experience personal development, and hone leadership and presentation skills. Run by Cranfield's The Praxis Centre—The Centre for Developing Personal Effectiveness, the mythodrama pro- grams address the individual's body, mind, emotions, and spirit. The pro- gram emphasizes personal awareness, leadership, team building, communi- cation, imagination, and creativity. Richard Olivier, son of Sir Lawrence Olivier, is among the tutors. Leadership and creativity skills are can link students in distant locations to students on campus. That's cru- cial, especially for Cranfield's new, two-year Modular MBA, which combines on-campus study with work in remote locations. The new degree appeals to international man- agers who aren't interested in taking a career break. Cranfield also offers a large portfolio of open courses and tailored management development programs for companies around the world. Unlike most business school deans and directors, LeoMurray, director of Cranfield School ofManagement, comes from a background in busi- ness rather than academe. "A critical role of business schools today is to make a real impact on organizations and individuals by developing their ability to perform in today's environ- ment with all its pressures and com- plexity," saysMurray. Cranfield is accredited by AACSB International— The Association to Advance Collegiate Schools of Business, AMBA, and EQUIS. ■ z