Issue link: http://www.e-digitaleditions.com/i/63913
Headlines Five Schools Join in Offering Global EMBA Five business schools from Asia, Europe, South America, and North America have formed an in-depth partner- ship to design and deliver OneMBA, a geocentric executive MBA program focused on develop- ing global managers. The five schools are: The Chinese Univer sity of Hong Kong, Faculty of Business Administra- tion, People's Republic of China; Eras- mus University Rotterdam, Rotterdam School of Management, The Nether - lands; Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo, Brazil; The Monterrey Tech, Graduate School of Business Adminis- tration and Leader ship at ITESM, Mex- ico; and The Univer sity of North Car- olina at Chapel Hill, Kenan-Flagler Business School, United States. According to Kai Peters, new dean of the Rotterdam school, "This new model for a truly global MBA educa- tion is built on a collaborative partner- ship that transcends—while taking ad- vantage of—regional boundaries. Its approach is globally relevant and lo- cally sensitive." The 21-month program, which is ment, and business plan competitions. Each university will offer OneMBA in Washington, D.C., participating executives will experience three global learning modules, each of which will include the creation of a new global team. The execu- tives also will be assigned global team projects that will help inte- grate core course material and enhance interaction. Potential team assignments include global branding, business simulations, country risk analysis, evaluation of changes in the global business environ- "THIS NEW MODEL FOR A TRULY GLOBAL MBA EDUCATION IS BUILT ON A COLLABORATIVE PARTNERSHIP THAT TRANSCENDS REGIONAL BOUNDARIES." slated to begin in September 2002, is designed for fast-track executives living and working in each of the schools' re- gions. OneMBA founders expect exec- utives in the program to be global managers of multinational companies and regional managers who need to know more about global markets. They will study together at their home business schools and during four expe- riential learning trips to major business arenas in Asia, Europe, South America, and North America. Graduates will re- ceive a degree from their home univer- sities and a OneMBA awarded jointly by the five schools. 4 BizEd NOVEMBER/DECEMBER 2001 global class of approximately 100 sen- ior executives, distributed across the program's five campuses. Each school will be responsible for recruiting the class from its own region, subject to ac- ceptance criteria established by the al- liance. Classes will be taught in English, so proficiency in English is required. The schools will share a common Web site with access to application forms. Tuition will be set by each school based on regional market conditions. At least one-third of the core The OneMBA program will admit a in the format that is most practical for its market. The U.S. program, for instance, will meet once a month—Fri- day, Saturday and Sunday—in Wash- ington, D.C., or Chapel Hill. How - ever, professors at different universities will coordinate the topics covered in each core course; the same subject will be offered during similar time periods so that executives in the program can work in virtual global teams on select assignments. Global experiential learning mod- ules will cover one developed economy and one developing economy. They will include one-week modules in Washington, D.C., Europe, Asia, and the Americas. "The MBA is no longer an Ameri- courses will be integrated across schools and will focus on leadership, opera- tions, marketing, finance, and strategy. Other courses will revolve around such specialized topics as information tech- nology, negotiations, and alliances. In addition to a weeklong opening session can concept," says UNC's dean, Robert Sullivan. "Our collaboration has created a new standard for execu- tive MBA education, redefining what it means to be a global business school. The partner schools have brought to- gether a multinational group of pio- neering business and academic leaders. Together, we will jointly develop and provide new, relevant and practical edu- cation for senior executives who will lead their organizations through the massive change and opportunities cre- ated by an emerging global economy."