Issue link: http://www.e-digitaleditions.com/i/668425
JANUARY/FEBRUARY 2016 TOBACCO INTERNATIONAL 25 uncommon for RED SUN smokers to attribute the 'Extreme' messaging of RED SUN as the greatest reason f o r t h e i r p a t r o n a g e . R E D S U N i s currently available across the United States, though we are also working t o i n t r o d u c e R E D S U N i n A s i a . " Sicignano agrees that the craft blends produced by XXII—Magic (low nicotine) and RED SUN (high nicotine) are coming to define the company's identity and set it apart in the world market. " R E D S U N , M A G I C , a n d t h e company's soon-to-be introduced— after receiving an FDA Marketing Order—Very Low Nicotine brand in the United States are all very much 'craft blends,'" Sicignano said. "Barry Saintsing, the company's manufacturing facility plant manager, was a master blender for Reynolds for decades. His knowledge of tobacco is unparalleled and has been hugely important in developing and refining our proprietary tobacco blends. "That said, what sets 22nd Century apart is its technology. For example, no one else in the world can produce Very Low Nicotine tobacco. Indeed, 22nd Century can produce tobacco with nicotine contents at least 20 times lower than anyone else. And the company can produce tobacco which expresses nicotine at nearly double the rate of conventional tobacco varieties. Again, it is through the application of its technology that 22nd Century pursues its mission of reducing the harm caused by smoking." With the hiring of Dr. Paul Rushton, Ph.D., we asked if it was within the s c o p e o f X X I I ' s m i s s i o n t h a t t h e company will explore manipulating tobacco for use in developing vaccines or other pharmacological uses. "The suitability of the tobacco plant for various pharmacological applications is well known," Sicignano said. "Tobacco is easy to work with. And, The enjoyment of tobacco has traditionally always enriched people's senses all over the world. The harmonious interplay of sensory created by Hertz & Selck. Progress and tradition going hand in hand. www.hertz-selck.de Hertz & Selck GmbH & Co. | P.O. Box 20 16 64 | 20206 Hamburg-Germany Tel. +49 [0]40-43 25 76-0 | Fax +49 [0]40-43 25 76-50 | info@hertz-selck.de taste the art of taste the art of explore explore H&S_1602_Anz-03_115x254_Explore_RZ.indd 1 10.02.16 12:53 TI•2-3V•Hertz&Selk.indd 1 3/29/16 10:37 AM