Clutt
CUTTING I
BY SHARON SHINN
Advertising and marketing campaigns that stand out from the rest.
nformation comes at all of us in an endless stream on every electronic device we own. How can business schools position their messages to catch the atten- tion of students and other stake- holders who might be interested in their programs and services? Three schools have recently found success in advertising media that range from the very traditional (the tea room) to the historically reliable (radio) to the cutting-edge (viral video). Here, their represen- tatives discuss what audiences they were targeting, what tactics they used, and how well their advertis- ing campaigns worked.
42 July/August 2012 BizEd the THROUGH
PAUL SPENCER/FLICKR/GETTY IMAGES
