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RETAILOBSERVER.COM JUNE 2017 14 I n a time of serious turmoil and upheaval, the power to motivate and energize people is more crucial than ever before. Inspiration anchors us in the midst of great uncertainty, and successful business depends on an engaged workforce. But what if you're not a natural- born leader equipped with the charisma we so often associate with inspirational figures? How do everyday people light a fire in others? Communication expert and sought-after CEO coach Kristi Hedges is here to challenge the conventional wisdom and outline how inspiration is something that each one of us, with the right tools and practice, can put into action. Using in-depth research that highlights new and targeted approaches to motivational leadership, Kristi Hedges has written THE INSPIRATION CODE: How the Best Leaders Energize People Every Day, a primer for those who want to make an impact with focus, purpose, and intention. Hedges spent years speaking to thousands of leaders and diving deep in interdisciplinary research, even commissioning her own quantitative studies. She grounded that with a decade spent coaching CEOs and leaders in the most successful global companies. Hedges discovered some startling results that point to qualities that aren't at the top of our list when we hear the term "inspirational." With this new data in hand, Hedges has developed a four-part framework that she calls "The Inspire Path," which leaders at every level can follow to communicate in a way that is present, personal, passionate, and purposeful. As Hedges posits, "Being an inspiring communicator takes some bravery, leaps of faith, acceptance of discomfort, and a belief that you're part of a virtuous cycle, which you are." THE INSPIRATION CODE is as applicable to executives, managers, and business owners as it is to young professionals and community leaders. Any one of us can be inspiring at any time, simply by connecting and conversing in specific, focused, and empowering ways. B O O K R E V I E W THE INSPIRATION CODE How the Best Leaders Energize People Every Day Author: Kristi Hedges is a leadership coach specializing in executive communications and her clients span the Fortune 500, government, and non-profits. An in-demand speaker, she writes for Forbes.com, and has been featured in The Financial Times, The Wall Street Journal, The Huffington Post, and on CNBC, BBC and others. She is the author of The Power of Presence: Unlock Your Potential to Influence and Engage Others. Publisher: AMACOM Books. RO