Retail Observer

June 2017

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM JUNE 2017 16 SMEG LAUNCHES NEW '50S RETRO STYLE BUILT-IN DISHWASHER Renowned Italian-based company expands line of retro style large appliances SMEG, the Italian appliance manufacturer famed for its classic style and advanced technology, has introduced a built-in '50s retro style dishwasher to its already widely popular line of '50s retro style appliances. Since its launch, SMEG's '50s Retro Style collection of both large and small appliances has become a customer favorite with its vintage charm and modern features. In response to the collection's success, SMEG has expanded the line to include a 24" dishwasher. The new product is available now in four colors: red, black, cream, and pastel blue. The dishwasher will retail for $1,499. SMEG's '50s Retro Style dishwasher combines iconic mid- century style with modern features including inside baskets finished to match the color of the door, a full-size tub, hidden stainless steel electronic control panel, self-balancing door and ten wash cycles, including a setting for crystal washing. Additionally, the product features a sanitation setting, along with a delay timer (up to nine hours) and an orbital wash system, which ensures consistently clean dishes. The dishwasher is also ENERGY STAR rated. "At SMEG, we strive to exceed our customers' expectations and believe we've done that with our new line of dishwashers," states Vittorio Bertazzoni, CEO of SMEG. "Many of our JUNE I N D U S T RY [ N E W S ]

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