The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings
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RETAILOBSERVER.COM JUNE 2017 22 LIEBHERR ADDS PATENTED BIOFRESH TECHNOLOGY TO FREESTANDING MODELS Liebherr announced the new BioFresh models at this year's KBIS in Orlando. The new additions will make BioFresh available across the entire freestanding / semi built-in width options of the German refrigeration specialist. With the introduction of the CBS 1360 and the CBS 1660, Liebherr's patented technology will be available for the first time in 24" and 30". Liebherr's freestanding category offers customers a wide range of design options. Making the refrigerator the centerpiece of your kitchen is easy, thanks to the high quality stainless steel finish. With 24" counter depth, creating a built-in look is as easy as pushing the refrigerator into a cut-out of your cabinetry. Developed by Liebherr and first introduced in the late 1990's, BioFresh technology keeps food items fresher for longer by maintaining a constant temperature of just above 32°F in the BioFresh drawers. Users can set the humidity levels, creating optimum conditions to store fruits, vegetables, meat, fish, and dairy products. Some items will keep fresh up to 3 times longer in a BioFresh refrigerator compared to a conventional refrigerator*. For more information on BioFresh, download the Liebherr BioFresh app—the ultimate tool for all health conscious food lovers. The BioFresh app provides valuable nutritional info and food storage suggestions, whether you own a Liebherr refrigerator with BioFresh technology or not. Available on the App Store, Google Play, and Microsoft Store. Visit www.liebherr.com for more information on Liebherr. *As per an independent study testing BioFresh versus conventional refrigerators in optimum conditions. BOSCH HOME APPLIANCES RE-IMAGINES KITCHEN CLEAN UP WITH NEW DISHWASHER LINE New Bosch dishwashers deliver innovative features inspired by and invented for consumers Bosch home appliances, recognized as the quietest dishwasher brand in the U.S. for ten consecutive years, continues to evolve the dishwasher category with the introduction of the new Bosch dishwasher line. Taking cues from the variety of consumer preferences when it comes to loading the dishwasher, the new line is designed to simplify kitchen cleanup through an array of groundbreaking features and category-firsts, including the new MyWay™ rack. By putting the consumer experience first, Bosch continues to simplify the process of kitchen cleanup. To create the new line, Bosch conducted countless hours of consumer research, observing and analyzing how consumers interact with their dishwasher. These valuable insights into the most common challenges consumers face when loading and unloading the dishwasher informed the overall design of the line. The end result is a dishwasher that is truly inspired by and invented for the consumer. "At Bosch, our passion for the complete kitchen, from cooking to cleaning, is undeniable. We are driven every day by a desire to help simplify life for our consumers and bring peace of mind to the kitchen," said Anja Prescher, director of brand marketing for Bosch home appliances. "While we are proud of our heritage in the dishwasher space, we never rest on our laurels. I N D U S T R Y [ N E W S ]